Deception is getting worse!

One of the main reasons I started Zuringa is because I'm astounded by the deception on the internet, when it comes to jewelry.

I felt there has to be somewhere where you can go and actually get what it says you will get. Somewhere you will never get ripped off with fake or low quality substitutes for the real thing.

It's getting even worse out there, with the invasion of couldn't care less what they sell cheap retailers stamping 925 on everything silver, when most of the time, it's only the plating that is 925 silver and the piece itself is made of a cheap zinc alloy. That's why it's only $20!

Then there's our favorite "Titanium Steel", when no such thing exists in jewelry, but the Chinese are unregulated and can get away with pretending it is titanium, when at best its only steel. At worst, aluminum to give it the light feel of titanium. Real titanium is expensive.

Cubic Zirconia (CZ), which is cleverly named to make it sound like Zircon, and is often erroneously (intentionally?) abbreviated to Zircon, but which has nothing to do with the semi-precious Zircon gemstone, that would cost considerably more. We don't even even touch the cheap junk.

Just be careful out there. It may seem like a great deal, but is it, really? You always get what you pay for!!! That is not just a saying, it is a law of economics. Quality is not cheap. Cheap is cheap.