Why no reviews?
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The answer is simple. Men don't leave them! When did you last leave one?
The problem is, we have around 300 items, so we need 300 reviews just to get 1 review per item and even if we could get 300 men to leave a review, it would still look worse having 1 per item than none at all.
We could of course do what 90% of websites do and write them ourselves, but call us old fashioned, that is against our moral standards.
So, instead, we concentrate on offering high quality products and let them speak for themselves. No BS. No false claims. No hyping anything up to be what it is not, and let word of mouth do the rest.