Why don't we have everything on sale all the time, like other websites?
Actually, we do. We've just chosen a different route.
Instead of having everything reduced from a price it never actually was in the first place, we've priced everything as fairly as we possibly can, right from the start.
That way, when you do see a sale item, it is a genuine reduction from it's normal price and when we offer a discount on anything, it is a real discount.
When we email you with an extra special deal, it IS an extra special deal.
We are aiming Zuringa at the more intelligent shopper. Those that see through the hype and want the truth.
We tell it like it is. We don't hype anything up to be something it's not and we don't offer you false price reductions in the hope we snag you. Um, of course we want to 'snag' you, but only when you feel you can trust us.
Believe it or not, we are human. We too, like a good night's sleep, without the worry of whether you'll be happy with what we sold you. We're in this for the long haul, and that takes trust.
PS. If you want those genuine extra special deals we mentioned above, leave you email in the box at the bottom of this page. You'll even get an amazing 30% off your first order!